First-to-market fashion tech finds the right support with Arrow

Working together for real results – Arrow’s solution for success

The team had begun looking at using two different kinds of deep-learning models. But Peter soon recognised that wider support from a multi-disciplined team could be productive. He contacted other colleagues at NICD and two NICD Data Scientists, Dr Jordan Connolly and Dr Mac Misiura were brought on board. After looking at the results the team had made so far, it was Mac who made the breakthrough suggestion. This proved to be a more effective method, delivering success rates of close to 55% on the first trial alone – accuracy far beyond expectations at this early stage.

Propelled by the success of these results, Janine has now been able to build a prototype app and this is currently in testing. Her highly engaged social media followers are uploading their images – under tight security and anonymity – to allow Janine to continue refining her work. The plan is to target small-to-medium size online fashion retailers – a sector that Janine is passionate about supporting. SMEs employ 75% of the workforce and don’t have all the advantages of the big fashion chains, so something that will help them reduce expensive returns is a huge plus. Each return costs retailers and average of £20 – and returned clothes are usually sold at a discount or end up in landfill. Boosting body confidence in women and adding the feel-good factor to online shopping is another major motivator for Janine.

You can try the app here https://app.shopbyshape.co.uk  and your feedback is invaluable

Arrow’s innovation support matches North East businesses with university expertise and facilities across Durham, Newcastle, Northumbria and Sunderland Universities thanks to funding from UK Shared Prosperity Fund through North of Tyne Combined Authority and Durham County Council.  To find out how Arrow can help your business innovate get in touch now.