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Finding the right formula with help from Arrow experts

A powerful collaboration brings biodegradable fishing bait a step closer

Finding the right formula with help from Arrow experts

Sedgefield, County Durham

Intelligent Gels

Chemical engineeringSustainabilityResearch

Their Challenge

Intelligent Gels is a successful company that provides answers to previously unsolvable problems by changing the way that products are used. They’re pioneers in eco-friendly innovations, crafting gel-based solutions for use in industries as diverse as food, horticulture, oil and gas. Recently, they embarked on a bold mission to create an eco-friendly fishing bait that would eliminate the need for plastics and foams, safeguarding aquatic ecosystems.

A change to regulations demands a new formulation

Evolving EU regulations on natural colourings presented a significant challenge to managing director Matt Wilson and his team at Intelligent Gels. They had been developing a fishing bait that combined all the things that anglers demand – temperature stability, durability and quality. They previously relied on non-natural colourings in their products, restricting access to European markets. Reformulating with natural dyes introduced issues such as colour instability, a shorter shelf life and high levels of gel viscosity that proved problematic in production. These obstacles were standing in the way of achieving a market-ready product. Lacking the in-house resources needed for dedicated research, they looked to Arrow for support.

Arrow gave us the tools to tackle a complex problem head-on. Their approach has not only advanced our product development, but strengthened our partnership with Durham University, setting the stage for future innovation in the region.
Matt Wilson

Managing Director, Intelligent Gels

Arrow identified the right support

Arrow identifies the right support

The Arrow programme at Durham University opened the door to both UK Shared Prosperity Funding funding and scientific knowledge. Dr. Andrea Zachariou of Arrow led the project, working alongside Dr. Richard Thompson from Durham University. Andrea’s proactive and solution-driven approach, alongside market intelligence from bait suppliers, shaped the research in selecting and testing replacement natural dyes. Additional attention was given to secondary issues, like addressing gel viscosity to improve pellet manufacturing.

Working together for real results – Arrow’s solution for success

The Arrow team rapidly honed in on one critical issue: natural colouring integration. Using Durham University’s Orbit prototype lab, they began exploring optimal component ratios and alternative sources of natural dyes, while preserving the bait’s fishability and temperature resistance.

As a result of working with Arrow, Intelligent Gels now has a deep insight into how natural colourings interact with a gel formulation. This has helped to identify the actions they need to take to achieve EU-compliance. Their game-changing product is now 95% of the way to market and the team have a clear understanding of the steps they need to take to get it over the line. Although a final product is yet to launch, the project has laid the groundwork for overcoming regulatory challenges and meeting industry demands.

This project showcases the power of collaboration in overcoming industry challenges. With a strong commitment to innovation and sustainability, the company continues to work closely with Durham University to create cutting-edge solutions, bringing employment opportunities to the North East and driving forward eco-conscious product development.

Hear from our university partners

The collaboration between Intelligent Gels and Durham University through Arrow, allowed Intelligent Gels to gain valuable insight and a clear direction to take its product to the next step in its development.
Dr Andrea Zachariou

Innovation Associate, Arrow, Durham University

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Production Manager, Corehaus

The partnership with Arrow has been a game-changer for us. It’s helped us overcome significant operational challenges and reinforced our commitment to excellence and innovation in the modular housing industry. The insights and support we received have informed strategic decisions that will drive our business forward and, more importantly, improve our ability to make a positive impact on society.
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Mark Bennett

Founder and Owner, Carerflare

Arrow gave me critical support that has significantly boosted Carerflare’s confidence in achieving its objectives. The Arrow project has been pivotal in reducing development time and helping me leap over potential pitfalls. The path to market now looks smooth and we’re eager to get cracking.
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Matt Wilson

Managing Director, Intelligent Gels

Arrow gave us the tools to tackle a complex problem head-on. Their approach has not only advanced our product development, but strengthened our partnership with Durham University, setting the stage for future innovation in the region.
Read Success Story
James Harriman-Smith

Senior Lecturer and Public Orator, Newcastle University

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Ryan Waite

Research Scientist, LightOx

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Glenda Devlin

Founder and MD, Your Health and Care Ltd

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Dik Barton

COO & Founder, Armatrex

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Co-founder, Settld

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Founder, Yu Cook

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